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澳大利亞IAB廣告行業(yè)組織在2019年8月~9月期間，向行業(yè)的廣告主和代理商發(fā)布問卷調(diào)查關于聯(lián)盟營銷的情況，主要包括以下幾方面
一、聯(lián)盟營銷的行業(yè)覆蓋情況
二、聯(lián)盟營銷人員從業(yè)經(jīng)驗
三、聯(lián)盟渠道預算投入占比
四、聯(lián)盟渠道預算投入變化
五、聯(lián)盟合作支付情況
六、聯(lián)盟客拉新情況
七、聯(lián)盟投資回報率情況
八、聯(lián)盟客預算 類型
九、聯(lián)盟移動端占比
十、聯(lián)盟歸因測量方式
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廣告主或者代理開展聯(lián)盟項目的占比和年度營業(yè)額 Q - Which of the following industry sectors does your company operate in?, Q - Do you currently operate Affiliate Marketing programs for your company or your clients in Australia?
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行業(yè)開展聯(lián)盟項目的占比
Q - How long has your agency/company engaged in Affiliate Marketing in Australia?
3.在聯(lián)盟行業(yè)經(jīng)驗？
Q - What percentage of your online Marketing spend is attributed to the Affiliate channel?
4.在聯(lián)盟營銷上面預算投入
Q - What is your average monthly spend on Affiliate Marketing?,
5.預算投入打算
Q - Over the past year, has your or your client’s spend in the Affiliate channel ... Q - Thinking about you or your client’s Affiliate Marketing spend over the next year, are they planning on having it
6.內(nèi)部渠道AFF增加對于其他渠道預算投入變化
Q - Which department does your or your client’s Affiliate Marketing budget currently come from? Q - Which channels, if any, have you or your clients moved budget from to cover that increase? (amongst those increasing Affiliate spend)
7.聯(lián)盟營銷主要付費形式占比
Q - Which payment models are you actively using through the Affiliate channel?
8.聯(lián)盟渠道拉新情況
Q - What percentage of customers from the Affiliate Channel would you consider to be new customers?
9.聯(lián)盟渠道ROI情況
Q - How would you rate Affiliate Marketing in terms of ROI vs other channels?
10.聯(lián)盟客類型價值評估
- How valuable would you rate the below Affiliate models?
11.聯(lián)盟渠道移動端占比
Q - Do you have a mobile enabled website/app? Q - What percentage of your total online sales is driven by mobile devices?
12.聯(lián)盟渠道使用歸因模型的情況
Q - What attribution rules or settings do you use for your Affiliate campaigns?
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作者：根談 來源：根談
本文為作者獨立觀點，不代表出海筆記立場，如若轉(zhuǎn)載請聯(lián)系原作者。
